Analysis
The Fly magazine is very similar to the one i previously analysed as its again a strong masthead, with simple big bold letters, but the use of colour can change from issue to issue, as you see in these two examples. But they stick to the basic of the colours to keep clear, usually black or white. This magazine doesn't need extra frills, people want to read it anyway. When i am choosing what my masthead should look like i will definitely keep in mind that simple seems to be popular and effective. This magazine also uses capital letters this shows expression, that the content is something special something that should be read, that their has been energy and excitement behind the scenes to make it THE FLY.
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