This mood board displays what the ideal reader of my magazine would like to watch, to listen too, and wear etc.
The brands of clothes i have put on this diagram demonstrate they would like to wear clothes that have a unique look to them but along with following the fashion. They wouldn't necessarily buy the highest priced items but they wouldn't buy the cheapest. The type of clothing she/he would buy are skinny jeans, checkered shirts, converse, plimsolls, big boots, and saggy hats, very much the casual look.
They would either have a beaten up old car barely fit to be on the road, or on the other hand only using public transport to get around for example the underground or buses. Constantly having headphones over their ears blocking the world out, if traveling on the train or eating their breakfast. Food, often grabbing things on the way, not sitting at a dinner table. Usually eating quick uncomplicated meals for example cheese on toast and scrambled egg. This is when he is at home to eat, often having to get dinner when out things like kebab's and fast food restaurants. When i say home, i would imagine the reader to live in a flat, undecorated, cluttered flat. With enough room with his friends to crash over but not spacious. The lock on the door would be broken needing a bit of nudge to get in, as soon as you get through the door you'd see empty bottles of Carling dotted around the flat. When getting over a hangover, he'd be lounged back on the sofa catching up on the episodes of his favourite shows that he would have missed during the week when at gigs or at the pub or busking on the street. Programmes like inbetweeners and misfits.
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